Our Story

It started with wanting to put family first. As most of us do.

After 10 years working in financial services, and having advised hundreds of clients on mortgages and insurance, Justin Brady decided it was time to strike out on his own, and work from a little cottage in the Norfolk countryside.

No more commuting, no more missed bedtime stories, and a chance to build a business true to his values: a fundamental belief in the future.

For the future

For your future

At Greentree Financial Planning, we want to help you achieve your dreams – whether it’s getting on the property ladder, finding a better deal on your current mortgage, or enabling you to move to a house your grandchildren will one day visit. We’ll help you understand what you can afford, find a deal to fit your unique circumstances, while always advising you in plain, jargon-free English.

For their future

Whether thinking of your partner or children, it helps to know that your family will be looked after if life doesn’t go quite according to plan. We advise on life cover, critical illness, and building and contents insurance.

For our future

With our world facing a testing time ahead, 1% of Greentree’s revenue goes to protecting endangered rainforest and combatting global warming.


Our Charter

  1. We will explain the true cost, benefits, and consequences of any product or service we recommend.
  2. Any information you give us will be treated in the strictest confidence.
  3. We will build strong relationships with lenders and insurers, mirroring our commitment to you.
  4. We will endeavour to use plain English at all times, supporting our advice with timely, clear documentation.
  5. Where it's appropriate to charge a fee for our services we promise it will be reasonable and justifiable.
  6. We will be professional and courteous at all times
  7. We will always give the best advice we can - even if it means losing your business to a competitor.

Get in touch

Selecting the right mortgage can have an outsized impact on your finances. That’s why we offer a free initial consultation to walk through your current needs, your future goals, and what you can afford in the here and now.

Book an appointment ▸




Director, Mortgage & Protection Adviser

Justin Brady, CeMAP

With 20 years’ experience within the Financial Services industry, Justin combines deep knowledge of the Mortgage and Insurance market with a passion for helping people realise their future plans. From offering mortgage advice at Countrywide and St Andrews through to opening his own practice, Justin believes in socially-responsible business and looking after the future.



IFS Level 3 Certificate in Mortgage Advice and Practice (CeMAP®)
The London Institute of Banking and Finance, 2005

Previous Experience

• Mortgage Consultant, St Andrews Financial Planning
• Mortgage Advisor, Abbotts Countrywide
• Corporate Credit, American Express